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incorporating Marketing Partners

The Executive


Catherine Whittle is a sales and marketing professional with extensive experience who has enjoyed a successful career and has gained an excellent reputation within the hotel and spa industries.  An entrepreneurial spirit, Catherine is passionate, self-motivated, results orientated and has a creative flair.  She thrives on embracing and rising to new challenges. Catherine demonstrates great commercial awareness and is skilled in both strategic marketing and B2B sales (new business development, corporate, agency, account management and negotiation).  Catherine is an advocate of best practice sales and strategic marketing, keeping up to date with the market and is always aware of and keen to embrace emerging trends.  She is not afraid to try new things, or challenge existing ways of doing things.  She is passionate and determined and if your business needs re-energising or you are launching something new, she will first of all help you frame your vision, then working with your team, develop an effective sales and marketing strategy, nail your differentiators and then finally kickstart into action a plan to make it happen.


An inspirational leader, she has motivated and developed many younger people to establish themselves, gain in confidence and do well in their careers.  She is often asked to talk at industry events about sales and marketing in the hotel and spa industries, giving tips on how to attract more, keep existing and gain new customers.


She has created her very own sales training and enquiry handling courses especially for hotels and spas which have also been adapted for other customer facing industries.


As well as offering a consultancy service and delivering specialist training to spa teams, Catherine has proven that her skills are transferable to other businesses and has further expanded her experience and network of contacts through working on a variety of sales and marketing related projects and contracts.


Catherine is a Non Executive Director within the Hospitality Industry.  She is also an Associate of HT Training and an advocate of "Insights Discovery".  Her Insights Discovery profile is a "Classic Motivating Director".


View the Spa Partners Portfolio

View the Marketing Partners Portfolio

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Catherine's CV summary

2011 - Established Spa Partners and alongside, Marketing Partners offering services to businesses outside the hospitality industry

Judge Catey Spa Professional Awards


2010 - Project on behalf of to launch brand new division selling spa breaks, spa days and spa gift vouchers  


2000-2010  Sales and Marketing Director - The Vineyard & Donnington Valley Hotel and Spa launching Donnington Valley Spa in 2007


2003-2008 - HBAA  active member and Chairman (Partners) in 2008

2008 - Won prestigious Catey Award for 'Best Independent Marketing Campaign' & M&IT Magazine’s 'Best Marketing Award'


1984-1999 Accor, Forte & QMH Hotel Groups




References and testimonials

Catherine is an extremely hardworking and focused individual and played an instrumental part in helping us to launch our sister brand - Her vision, creativity and flair helped to create a unique website which achieved a turnover of £1m in its first year of trading.


She is definitely the type of person ‘who makes things happen’ and is 100% driven to achieve the goals that are set in front of her – a very determined operator! I wish Catherine every success in her new venture and would have no hesitation in recommending her in the future.


Andrew Stanley

Chief Executive


Throughout the 10 years that Catherine worked with me as Sales and Marketing Director at The Vineyard and Donnington Valley, she was passionate, conscientious and very determined and she rose to the many challenges presented to her both by the hotels and the global economy. Her actions were very result oriented; if there was no obvious outcome then there was no point in undertaking the task!


She was liked and respected by her peers, her teams and our owners, Sir Peter Michael and his family. Her vision, innovation and results-focused ability to 'make things happen' helped to take The Vineyard to the peak of it’s success turning it around from a loss making business to a profitable and award-winning one. In 2006/7, when we invested £12 million and doubled the size of the then 58 bedroom Donnington Valley Hotel, she put together a launch plan which ensured that within it’s first year of trading as a 113 bedroom hotel and spa, turnover doubled and operating profit grew fourfold.


Catherine has left a legacy in Newbury and I would highly recommend her to anyone needing someone to re-energise their sales and marketing effort in order to boost their profits.


Andrew McKenzie, Managing Director

The Vineyard Group

I have known and worked with Catherine for many years, initially when she account managed Inntel for Donnington Valley Hotel and the Vineyard at Stockcross.


Catherine was also the hotels’ representative for the HBAA (Hotel Booking Agents’ Association) and we worked together on the Training Committee where her ideas, knowledge and vibrant personality were an asset in the development of course content and promoting the courses to the HBAA membership.  Catherine also worked on the membership committee where her role was to secure new members and ensure membership retention.


In 2008 I was very fortunate in that Catherine was elected my ‘co-pilot’, when she became Chairman representing the HBAA venues and hotels with myself being Chairman of the Association.  Catherine threw herself into the 12 month role with great charisma and energy, putting in many personal hours to ensure we met our objectives.  She was a great support, fun to work with and we had an amazingly successful year, leaving a legacy of benefits to the association which are still in place today!


Sue Burgess, formerly Operations Director



“Catherine was taken on as a Spa Marketing Consultant at Pennyhill Park Spa just as I joined as Spa Manager and together with the Sales & Marketing Team, we re-launched the Spa in the build up to its 10th Anniversary.  It was great to have Catherine’s positive energy and drive together with her knowledge of the 5 star hotel and spa markets, to help us to ensure a successful campaign”   “With her support, we were able to increase the number of Spa Days midweek and improve our treatment revenue year on year by 50%” “I would not hesitate to recommend Catherine to any hotel needing more customers or to a Spa Manager needing specialist support, coaching or training.  She really understands our industry”.


Helena Field